Online Data Analyst at Mwananchi Communications May, 2024

Mwananchi Communications

Mwananchi Communications Limited (MCL), a subsidiary of Nation Media Group (NMG), is Tanzania’s largest independent news network with an award­winning presence in print and digital media, and exciting new ventures in innovation and events ecosystems. We are publishers of leading national news brands Mwananchi, The Citizen and Mwanaspoti in print and digital formats, and proprietors of the Mwananchi Digital suite of products and Nation ePaper and EGazeti web platforms. We are audience-led, market-driven with a clear mission to empower the nation. We are looking for a motivated and highly experienced individual to fill the position of:

ONLINE DATA ANALYST (1 POST)

PURPOSE: To collect, analyze, and interpret data from various online sources to provide valuable insights and support data-driven decision-making within the organization. You will work with large datasets to identify trends, patterns, and correlations, contributing to the optimization of online processes, strategies, and user experiences.

Main Responsibilities:

Monitoring Online Performance: Track and monitor our online performance
across social media platforms, websites, forums and other digital channels.
Analyze Data: Analyze data gathered from online interactions to identify patters, trends and senstiment. This involves using analytical tools to measure engagement metrics such as clicks, likes, shares, comments and mentions.
Assess the effectiveness of content strategies and marketing campaigns.
Audience Insights: Study the demographics, interest and behaviors of online audiences to gain insights into their preferences and needs.
Content strategy Optimization: Collaborate with content creators and markets to optimize content strategies. Identify high performing content types, topics, and formats to drive engagement and enhance The Citizens visibility.
Stay Updated on Trends: Stay informed about the latest trends, technologies and best practices in online engagement and digital marketing.
Minimum Qualifications & Experience:

Academic: Bachelor’s degree in statistics, Data Science or Economics.
Experience: 2-3 years of working experience.
NB: Only shortlisted candidates will be contacted.

To apply for this job email your details to admin@frankgerald.com